GoKerala - Kerala Tourism Branding in London
The land of vivid beauty, Kerala offers every tourist the experience of a lifetime during their visit to the small southern state of India. Kerala Tourism, the department of tourism in Kerala does strong promotional activities to penetrate into existing as well as new emerging markets. The new branding activity is catching attention among UK citizens with local dual-deck buses showcasing amazing visuals of Kerala, God’s Own Country. The bus branding promotion is done on 5 big buses in Central London.
The latest tourism policy launched by Kerala tourism focuses on proposed campaign and targeted promotional activities. The new bus branding in Red Buses of London is the classic example of such targeted branding. The #GoKerala branding campaign of Kerala Tourism in London drew attention of local commuters and people of London.
The five buses operating in Central London that has been used for the focused activity do showcase amazing photographs of the backwaters of Kerala, traditional houseboats in Kerala backwaters and cultural activity like Kathakali on one side and #GoKerala title on the other side.
Last year as well as previous years successful promotion activities were done in train stations as well as Glasgow, London and Birmingham taxi cabs. The current promotion on London buses is in continuation to the same.