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  • GoKerala or Go Home

    What do you choose #GoKerala or Go Home? The land of vivid beauty, Kerala is rapidly becoming one of the highest visited states in India when it comes to tourism. With beautiful golden beaches, lofty mountain ranges, emerald backwaters and powerful art forms, there are a lot of tourist attractions in Kerala to suit every traveller’s need. The tourism sector is gaining importance with every passing minute. In its bid to draw tourists from not only national but also international borders to the State, Kerala Tourism board has launched a '#GoKerala' campaign. It focuses on targeted promotional activities and proposed campaign. What are the Features of #GoKerala Campaign? • Authentic Promotion It is content led campaign with integrated touch points and a devoted microsite. The entire campaign is backed by holiday experiences and reviews of genuine tourists across the globe. The GoKerala promotion is a way to highlight Kerala as an authentic destination to travellers from far of regions like United Kingdom and the Middle East. • Grabbing International Eyeballs Buses in London are carrying the #GoKerala branding campaign and showcasing amazing photographs of the traditional houseboats, backwaters of Kerala and cultural activity like Kathakali. This generates awareness about India’s pristine state and what it has to offer to its visitors. Information kits, brochures, spices, t-shirts, etc. were largely distributed among commuters. • Encouragement Through Lucky Draws Unlike traditional marketing campaigns where the focus is only on creating awareness about the destination, the #GoKerala campaign takes a notch higher by encouraging people to participate in contests on all social media platforms. Five lucky couples are given a 10 days all-expense paid trip to Kerala along with sightseeing expeditions to all the pristine tourist places in Kerala. • Statistical Approach 1.32 crores and 10.38 lakhs domestic and international tourist arrivals respectively have been recorded in the past year. This statistical information is shared on overall marketing mediums that lures the travellers further into understanding what Kerala and its offerings are. • Going From Local To Global The #GoKerala campaign was carried out on local levels in the city, with a view to engaging directly with the passer-by. Later, it went from local to global. Live Mohiniyattam and Kathakali performances were screened along with a travel film on Kerala at the international stations. This drew the attention of a large crowd and they were also treated to lip-smacking traditional Kerala snacks. Does this leave you surprised and hypnotised at the same time? With Kerala Holidays, you can also grab an opportunity to visit and experience what the world is craving for- a Kerala holiday tour package! Get in touch with our travel experts and we will leave no stones unturned in making your trip to Kerala an unforgetful one. Right from making your first enquiry until you return back home from your vacation, every step on your Kerala travel package will be taken care of. So what do you choose? #GoKerala or Go home?

    Posted by Sijo Abraham
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  • GoKerala - Kerala Tourism Branding in London

    The land of vivid beauty, Kerala offers every tourist the experience of a lifetime during their visit to the small southern state of India. Kerala Tourism, the department of tourism in Kerala does strong promotional activities to penetrate into existing as well as new emerging markets. The new branding activity is catching attention among UK citizens with local dual-deck buses showcasing amazing visuals of Kerala, God’s Own Country. The bus branding promotion is done on 5 big buses in Central London. The latest tourism policy launched by Kerala tourism focuses on proposed campaign and targeted promotional activities. The new bus branding in Red Buses of London is the classic example of such targeted branding. The #GoKerala branding campaign of Kerala Tourism in London drew attention of local commuters and people of London. The five buses operating in Central London that has been used for the focused activity do showcase amazing photographs of the backwaters of Kerala, traditional houseboats in Kerala backwaters and cultural activity like Kathakali on one side and #GoKerala title on the other side. Last year as well as previous years successful promotion activities were done in train stations as well as Glasgow, London and Birmingham taxi cabs. The current promotion on London buses is in continuation to the same.

    Posted by Sijo Abraham
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  • Why plan Kerala tour with Kerala tour operator

    Why plan Kerala tour with Kerala tour operator You might have questions like "How to plan Kerala tour with Kerala tour operator ?". Undoubtedly, Kerala is one place that every backpacker wants to hit. However, planning the magical trip to Kerala can be an unnerving for the first-time visitors as there are so many places in the state that may not be expected to be covered in a conventional Kerala tour. That’s where a travel planner from leading Kerala tour operators come handy in making your adventure last longer, with a sweet touch of satisfaction. If you are planning a Kerala tour very soon, here are 5 reasons you should always consult a tour operator, and probably let him do it for you.1. We are Kerala based Kerala tour operator Yes, would not you like to plan with a person that knows the place inside out? Most Kerala tour operators are either based out of the state or are familiar with the places that you can’t miss. Depending on the package you choose whether honeymoon, anniversary, backpacking, seaside resort, cultural fest or wildlife living, there is always a better chance that visitors will get full value from their time and money, without investing time in planning the trip. 2. Season or off-season, you will always get the best If it is the peak, the best Kerala tour operators will offer the best package that will suit your budget and requirements. Alleppey, Thekady and Kumrakom can be very crowded in the peak season. Finding an accommodation during the months from October to March on your own can be very tough, especially if you are on a honeymoon trip. Finding the best houseboat package may not be feasible during peak season. The established tour operator in Kerala with their own fleet of houseboats, are never out of business. You stand a great chance of streaming the lakes, even in off seasons. 3. Well-planned itinerary You can select from a pre-defined tour plan or build a totally customized one as you talk to the tour operator executive. Best tour operators recommend the full-day backwater trip, touring the backwater villages of Alleppey and Kumarakom . Beach trips to Kochi, Kovalam, Trivandrum and Varkala provide a great chance to watch sunset and relish sea food in unmatched luxury. If you wish to trek higher, tour operators have exclusive hill-station packages for Wayanad, Munnar, Gavi and Ponmudi. 4. Upgrade your service without paying extra If you booked your trip in off-season with the Kerala Tour Operators for Munnar, Thekkady and Alleppey you can relish an unmatched experience. Though, special packages are mostly offered during special seasons, you can always expect customised packages, especially if you have booked in groups. If you are tripping with your friends in a large group, enjoy special discounts, number of complimentary services and even pick and drop facilities. Bottom line is, you need not pay extra to enjoy the upgrade on your package during off-season, booked in advance with leading tour operators in Kerala. 5. Well-equipped medical facilities assured Kerala is known for its hospitality. Rest assured, in case you find yourself in a tricky health situation, the tour operator will connect you to the nearest hospital, clinic or doctor. Thus, it makes total sense to plan with a Kerala Tour operator, considering the kind of benefits and impressive services they offer, relentlessly and with consistency.

    Posted by Sijo
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  • Kerala Tourism

    Why is Kerala tourism famous during all seasons ?Kerala the land of natural beauty and rich culture offers a lot of magnificent views to its visitors. The state's diverse topography coupled with its unique culture and heritage make it worth visiting at least once in a lifetime. Kerala tourism is so famous because unlike other tourist destinations that are seasonal the state has got something or the other to offer to each and every traveller. The place has got enchanting backwaters for all seasons, beautiful beaches for the winter, spectacular waterfalls for the monsoon, and alluring hill stations for the summer. The peak tourist season in Kerala is from October to February. During this period the climate is pleasant and cool and these months are perfect for sightseeing. Though these months are blessed with sunny days, the humidity will be low and the occasional drizzles would keep the temperature cool but never chilly.During these months you could visit the backwaters of Alappuzha. You could enjoy this enchanting water world in a hired houseboat or in a country canoe. As the boat takes you through the tranquil waters the cool breeze will sooth you taking away all the worries of your hectic life. You should also visit the incredibly beautiful paradise called Kumarakom that is located about 32 km from Alappuzha and about 15 km from Kottayam district during this period. This little cluster of islands is very picturesque. The thick mangrove forests, coconut groves, the vast greenery and paddy fields along with the backwaters make the place an enchanting destination. The Kollam district in the southern Kerala is also a good place to enjoy the famed backwaters of Kerala. Another place to visit during this season is the commercial capital of Kerala - Kochi. This beautiful place with one of the best natural harbours in the world offers a lot to its visitors. Tourist places in and around Kochi include Bhoothanthankettu Dam, boating through the backwaters, Thattekad Bird Sanctuary, Paniely Poru, Mattancherry Palace or Dutch Palace (constructed in 1557), Jewish synagogue in Mattancherry ( built in 1568), Hill Palace Museum (built in 1865), Willingdon Island (the largest artificial man-made island in India), ecologically sensitive Magalavanam and many more. This season is also good for a dip in the ocean and the numerous beaches of Kerala would help you quench this temptation. As Kerala is bordered on the west by the Arabian Sea the state is blessed with many stunning beaches and the most famous of them all are Alappuzha, Marari, Cherai, Varkala, Kovalam, Kollam, Muzhappilangad, Snehatheeram and Payyambalam beach. The climate will be perfect for a sun bath as the tropical sun would give your skin a beautiful glow. The period between March to May is the summer season in Kerala. The temperature will be high with humid weather conditions. But even then the climate won't go over 40-degree celsius. The occasional downpours will provide some respite from the scorching heat. This is the best period to enjoy the hill stations of Kerala. The cool climate and mountain breeze of these hill stations will provide a great relief during the summer. Munnar, Vagamon, Wayanad, Neliyampathy, Thekkady, Ponmudi and Gavi are the most popular hill stations in Kerala. From June to September is the monsoon season in Kerala. Unlike many other places in the country, the Kerala monsoon hardly causes any havocs and it is also a time when the landscape that is blessed with scenic beauty and greenery comes alive. The monsoon season in Kerala has a romantic touch to it, the numerous rivers will be full and they will bring full glory to the various roaring waterfalls of the state.Athirappalli waterfalls about 57 km from Ernakulam and about 54 km from Thrissur is the most spectacular of all. The waterfalls that cascade down at a height of 80 ft provide a majestic view and is best visited during the monsoon season. About 5 km from Athirappalli is another visual treat Vazhachal falls. Both these waterfalls are surrounded by lush green forests that add to their charm. Monsoon is also a great period to have an adventure white rafting trip through the rapids of Tejaswini River in Kannur district. It is also a period to have some Ayurvedic rejuvenation treatments and where else other than Kerala could you find the best therapies. The state has various authorised Ayurvedic spas and hospitals that provide the treatments.

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